So I promised y’all we would talk about the events I’ve
worked at so here we go! I’m going to start with some event tips for my fellow and
future interns first :)
- Planning
is key, but don’t always expect everything to go exactly as planned
- Go
into the event with an open mind and your game face on
- HAVE
FUN! Remember “do what you love and love what you do” You have chosen this
career path because you want to pursue it, take it all in and learn to
have fun with it. It will make for a much better experience
- Do an
evaluation after the event. Whether your internship makes this a
requirement or not, it’s important to remember what all you had to deal
with during the event and will help you in future event planning.
The first event that I was able to be involved in was one of
our Service Seminars. This event allows customers, Harley owners, and potential
owners to come in and learn tips about their bike. This particular Service
Seminar focused on winter tips, storage tips, and spring conditioning. This
event also offers breakfast to the attendees. To prepare for the event we
utilized all of our social media as well as our website, receipts, and
throughout the dealership. With my supervisor, we created a survey to pass out
at the end of the seminar. It was a fairly simple survey but allowed us a lot
of opportunity for feedback.
We were expecting around 25 people based on previous Service
Seminars, and ended up with a total of 47! This is where that tip of everything
doesn’t always go as planned comes into play! Obviously exceeding expectations
is always awesome! We made a donut run to make sure we had enough breakfast for
all that attended and it all worked out!
This event was a perfect starter event. I was able to learn
more about Harley-Davidson in general as well as learn some of our regulars,
which at a locally owned business is super important! I also was able to learn
how we set up for certain events and where I could locate the supplies used.
On to the next event…
CHILI COOK OFF & HOTTIES OF THE YEAR CONTEST!! This
event was a super fun event. This is an annual event that Appleton
Harley-Davidson hosts; it consists of a chili cook off with 10 different entries
competing for the title of “most unusual”, “most unique name”, “wild game”, and
then the overall winner of the best chili. But added to the chili cook off this
year was our new event, “Hotties of the Year”. This contest was looking for
girls to be our Harley Hotties. The Harley Hotties are a group of girls who
accompany us to events and promote the business (don’t worry, you will learn
much more about them in my next post!)
The set up for this event was a lot more in depth. Time for
another Intern Tip; take photos of
your set up at all events! This helps you remember what worked and what did not
for next time, and will make set up much easier. Luckily for us, we have an
awesome group of guys up here who were willing to help us set up tables and our
catwalk runway stage (thanks guys, we really appreciate it!!) This is a
dealership wide event so everyone is willing to help out with whatever needed to
be done; it’s so nice to have such an awesome team of people who are ready to
help!
My main part in this event was to run the Harley Hottie
registration table. Each girl came to sign in and filled out a quick little
information sheet that would be used during their time on the catwalk. After
the signed in, I snapped a photo of them and took them back to their area were
they could get ready.
This event once again helped me meet a lot of our regulars
as well as a lot of great people from around town and surrounding areas. It
also gave me the opportunity to work with all the other employees as a team.
I recommend that anyone here in the Clarksville area attend this event next year,
it’s only going to get bigger and better! To see our full event schedule and pictures from these events and previous events, be sure to check out our website
www.appletonharley.com or like us on Facebook!
Be sure to check back every Saturday for a new blog post!
Until next time…
Xoxo ;)